Rate Card

Rate Card

Broadcast Radio
Promo/Commercial	* £200
Promo BBC	* £150
Station produced commerical	* £24-£740 (Equity Rates)
Ad Agency produced commerical	* £250
Radio Imaging - Non-Sponsored Individual Stations	* £200
Radio Imaging - Non-Sponsored National Network	* £250
Radio Imaging - BBC	* £80

The radio commercials rates in the UK vary station-to-station as agreed with Equity. Rather than re-create them in the table above please download the following equity rate cards which will guide you to the specific price for that station.
Note all the points above - the price per station is a multiplier which is used to calculate the rate for that commercial, multiplied by the number of commercials (including separate taglines), the number of radio stations that commercial is played out on and the number of voice artists (in this case, 1, you).
For example on a £24.40 station, with 5 scripts (or 1 script with 5 different taglines), to be played out on 20 stations, the price would be calculated as £24.40 x 5 x 20 = £2,440.
Note also that this is for a usage license for 12 months only.

1. Global Radio Network Rate Card 2018:

2. Bauer Radio Network Rate Card 2018:

3. UKRD Voiceover Rates 2019:

4. My Music Radio Station Rates 2017:

a) App/Online + DAB - £24.40. Stations: Eagle / Minster / Pirate / Stray / YCR
b) App/Online Only - £20. Stations: 2BR / KLFM / Mix / Spire / Spirit / Star NE / Sun / Wessex
NB: All rates above are agreed by the Equity union and can be found additionally on their website at www.equity.org.uk

Broadcast TV
TV - Bumpers	* £250 + 250% BSF for 1 year
TV - Promos	* £250 Usage included in session fee
TV Commercials	* £250
TV Continuity	* £250

Internet and Web
Web Commercials	* £250 + 400% BSF for 1-year usage
Web Explainers	* £250 + 100% BSF 1-year usage
Web Pre-roll	* £250 + 400% BSF, 1 year usage
Web Generic	* £250 + 100% BSF, 1 year usage
Web Radio	* £150 + 100% BSF, 1 year usage
Web YouTube Content	* Dependant on type + 100% BSF 3 months or 400% per annum
Web Spotify	* £250 usage included in fee

Corporate, Promo, Industrial, Training Video etc.
E-learning (International)	£0.30p per word with minimum project value of £150
Indian and Chinese Market ONLY (Volume Pricing - Min.10 scripts per week) PRE-PAYMENT UPFRONT RATES:	15 min ( approx. 1950 words) – £55 30 min ( approx. 3900 words) – £75 45 min ( approx. 5900 words) – £90 60 min ( approx. 7700 words) - £110
ELT (English Language Teachings)	* £283 Half day / £499 Full Day (£16.50 per additional 15min overtime)
Up to 30 sec	* £45
Up to 1 min	* £60
Up to 5 min	* £150
Up to 10 min	* £250
Up to 30min	* £425
Up to 60min	* £975
Corporate Generic VO	* £200 (Not commercial/web content/ explainer unless on internal intranet only.)
Medical Narration	* £250 [No usage if not broadcast (internal only)]
Audio Guides	* £200 + 70% BSF 1 year usage
Physical Toys	* £250 + 400% BSF
Organisational Campaigns	* £250 (+ 100% BSF if Non Charitable)

Telephony (on-hold, menu prompts etc)
AMA/EMA Registered	* £15 per prompt (where each prompt is not more than 50 words)
General Companies	* £8.00 per prompt (where each prompt is not more than 50 words) *Minimum project value of £50*
Per Word	* £0.30p - £2.50
Per Project/Monthly Custom Rate	Contact for details.

Further IVR (on-hold, menu prompts etc) Pricing Structure
Under 30 Seconds	£8.00
Under 2 Minutes	£20
Under 5 Minutes	£50
Over 5 Minutes	£4.50 per minute

Games
Gaming	* £250 [4 hour session] (Minimum £515 + 50% BSF )
Software Apps	* £250 + 50% BSF (Example: App store / Google Play Store)

Cinema
Cinema Commercials	* £250 + 500% BSF 1 year or 125% 3 months (UK Cinema only)

Animation
Film, Animated Series, Netflix	* £250 + BSF Negotiable
Straight to DVD	* £250 + 100% BSF for one off pressing fee
Web or Corporate	* £250 internal use only

Additional Chargable Items
Audio Editing - Post production	* £30 Per hour or part therof
ISDN Call OUT Rates	* £7 Per Minute
Basic Studio Fee (BSF)	* £75